There has been a sudden urge to return things back to the way it was once in the fashion world.
Traditionally, top fashion models have fronted ad campaigns for labels but most recently the trends have alluded to celebrities as the 'chosen ones' singled out for their popularity and massive influence.
One such label who is getting things back to the tried and true tradition is knitwear brand NIC + ZOE.
NIC + ZOE has tapped iconic supermodel Angela Lindvall to be featured in a F/W '14 campaign.
The highly anticipated campaign is a colloborative effort with AIR PARIS--acting as a creative agency-- and features Lindvall in a striking pose with Nic + Zoe apparel in front of a backdrop of autumn tones.
The theme of autumn tones is also apart of the color palette for the fall collection, with clothing in deep rich tones in addition to neutral based colors the brand is well known for. The ads are styled by Sarah Gore Reeves and shot by Dusan Reljin.
“Angela’s personal passions around empowering women and maintaining a balanced and environmentally aware lifestyle are perfectly aligned with our brand and our company values,” said Susie Mulder, chief executive officer of Nic + Zoe
The integrated ad campaign will launch in the September issues of top fashion publications such as Ell, Harper's Bazaar, and Lucky. Additionally, it will launch across digital properties, with print and video featuring Angela Lindvall, and a newly revamped website also designed by AIR PARIS.
The campaign is a first of its kind for the Massachusetts based Nic + Zoe whose previous campaigns featured black-and-white images.
Nic + Zoe is currently holding a sale online with free shipping on all orders over $75, to shop the sale visit www.nicandzoe.com