Although it's been less than 48 hours since the initial "NFL on Google TV" report surfaced – linking the world’s most powerful media company and the National Football League in potential 2014 live stream deal – football aficionados are buzzing and daydreaming about life after DirecTV's "NFL Sunday Ticket."
The mere thought of being able to pick and choose what teams one can subscribe to watch rather than uniformly coughing up $300+ per NFL season is not only appealing, but necessary in this era of customization.
It certainly makes people wonder how and why has DirecTV gotten away with being so simple-minded for so long when it comes to programming.
For example: Whatever happened to DirecTV's proposal to offer clients the opportunity to customize their viewing programming a la carte?
How challenging would it be to allow customers to simply pay for channels that aren't included in a particular package instead of being forced to upgrade entirely?
It certainly doesn't make DirecTV customers feel like they're "DirecTing TV" rather than just watching it, does it?
In terms of NFL football content, one doesn't have to look very far to find the answer to why the masses choose to put up with such nonsense.
It's obvious that the popularity of the NFL is at an all-time high and thus, NFL fans are willing to deal with the limitations in order to be entertained for a bit.
However, considering that, just to be equipped to pay for the Sunday Ticket, one has to commit to a two-year contract, have a dish installed and (in some instances) pay for local channels, it all seems a bit impractical these days.
And while the NFL on Google TV report could be a negotiation tactic employed by the NFL, it sheds light on the realm of possibilities a media giant like Google could offer in the not-so-distant future.
In addition, DirecTV's most recent efforts, which appear to be a step in the right direction, are a perfect illustration of the demand that exists for live streaming and "on-the-go" options for NFL games.
Having that said, if "more people choose DirecTV than all cable and satellite companies combined," shouldn't it be time for customers to have some "real" say in their programming choices?
Would you consider NFL on Google TV for the upcoming 2013 NFL season over DirecTV's Sunday Ticket if you could customize your programming?