An NBC-News Wednesday report indicates that NFL on Google TV, the future of NFL live stream is (almost) here, as the Internet corp. ponders buying the rights to Direct TV's "NFL Sunday Ticket" to ultimately air games on YouTube.
This week, the National Football League confirmed meeting with key members of the search engine giant, but declined to comment on any details.
"Members of our office meet often with innovative leaders in Silicon Valley and around the world," the NFL said in a statement. "We are constantly looking to make our game better on the field, in the stadium, and for fans. We are not commenting on any specifics of the meeting."
CNBC reports that Google plans to increase original programming in order to facilitate a transition from advertising income to earning subscription revenue.
While NFL commissioner Roger Goodell and league officials are currently negotiating a renewal deal with DirecTV, they've also met with other interested parties including cable TV companies.
With a price tag of $1 billion, DirecTV owns the rights to the "Sunday Ticket" package until the end of the 2014 NFL season.