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Newfound 'fate' in Atlanta's bebe stores


A new PH8 look from bebe
Courtesy: PH8

Think of it as a leap of “fate".

Select bebe stores nationwide are launching a marketing blitz to defy the economic downtown. The fashion-forward retail chain is probing new lifestyle trails with women’s realistic needs in mind to kick-start the holiday season.

On Saturday (November 14) Atlanta’s bebe locations will be included among the first in  20 cities to start selling the sporty new ($19-$140) collection called PH8.

The styles designed for women on the go will take the place of bebesport.According to bebe, “PH8 (pronounced ‘fate’) is an active-inspired sportswear collection that extends way beyond the gym. The look is effortless sexy, modern & hip and is designed for the busy on-the-go woman as she weaves her way through her varying lifestyle activities. PH8 works anywhere – at the gym, after the gym, jaunts to the farmer’s market, a quick lunch with friends, an afternoon coffee with the ‘girls’. It’s also the perfect way to dress when traveling.”

That pretty much encompasses the after-work activity lists of most metro Atlanta women under 50, doesn’t it?

Go here to sign up for special discount coupons you can download: http://www.ph8stores.com/#id=signup

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, Atlanta Style Examiner

Atlanta relies on A. Scott Walton for timely insider news about every aspect of the good life: fashion, arts, entertainment, dining, travel, sports, parenting and homes.

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