Have you heard of the "lipstick effect?" Researchers including professors from Texas Christian University, University of Minnesota, University of Texas at San Antonio and Arizona State University, recently published a paper entitled Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect, that reaffirms the idea from previous studies: recessions appear to increase women's spending on beauty products - the so-called lipstick effect.
So, what could be better than free information and guidance about health and beauty? That's where a new Youtube channel, Daily Glow, comes in, offering "expert advice to help you look great and feel even better - every day."
The dozens of videos include makeovers, how-tos, product picks and the channel's signature Make Me Younger demonstrations. In this makeover show with a twist, top beauty experts use simple, but effective hair and makeup tweaks to subtract years from a woman who hasn't had time to update her look. Watch every Wednesday at 8am ET to see one woman get transformed back to her vibrant, confident self - and learn how to make the makeover tips work for you.
Daily Glow invites watchers to "Subscribe now for beauty inspiration that will help you glow from the inside out."
About Daily Glow
Daily Glow's mission is to provide a smart, fresh perspective on healthy beauty, with credible, solutions-oriented information that helps women look their best. The site provides a friendly, savvy space where women can find and share information and inspiration from a wide range of sources - best friends, doctors, favorite celebrities and more.