New York Fashion Week kicked off its biannual event on Thursday, Feb. 6. Many celebrities have already spotted front row at some of the shows. Dallas News reported on Feb. 8 that the seating arrangements could get tricky at times.
Getting a seat instead of a standing spot is obviously better. You’re closer to the designs and the action. Plus, you don't have to stand throughout the whole show.
Seating at Fashion Week is a secret practice among designers and public relations firms. The seating isn’t even announced before the runway shows start. A handful of designers and brands even declined to comment on how Mercedes-Benz Fashion Week guests are seated.
A statement from IMG Fashion included little information about the seating. It said, “The redesigned venue offerings will enable designers to better control and reduce audience capacities, making innovations once again an exclusive pass for true fashion insiders.”
Jimmy Lepore Hagan, director of digital media for Nanette Lepore, says that more than 100 seats have already been cut from the Lepore runway show set for Wednesday.
Many people and public relations companies will try to pull strings and sob stories to make it happen. However, many brands are working on their lists months in advance. That’s why it’s so tricky to get in.
The front row at New York Fashion Week is reserved for VIP guests and top media outlets. Brands will also dish out large sums of money for A-list celebs to sit front row.