The final shows at New York Fashion Week are wrapping up today. But it’s the “first time everyday Instagram users were treated like industry insiders at a major designer’s runway show,” according to a Time report on Feb. 13.
Instagram meet-ups and users have been popping up all over Mercedes-Benz Fashion Week. This shows how much the fashion industry and social media has evolved. It’s also a natural progression since many people look to street style photographers and fashion bloggers as a source of inspiration.
Now people are looking to the average Instagram user for some quick inspiration. The user doesn’t have to know much about fashion. She or he just needs a quick eye to take pictures of the latest fashions on the runway.
The first NYFW InstaMeet was hosted by Brian Difeo and Anthony Danielle. They were hired by Tommy Hilfiger to organize the event, TIME reports. They shared details about the event through their Instagram accounts where they have over 100,000 followers.
An InstaMeet is an event for Instagram users to meet and collect content together. It’s a great way for users to network and connect on a similar topic.
Is New York Fashion Week diluting its shows by letting random Instagram users participate? That answer still remains unclear. But it gives designers a chance to reach millions by hosting an event such as this one.