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New Year's resolution: great skin

The secret is in the grapes.
The secret is in the grapes.M. Asam

It's that time of year again for making a list and checking it twice - the New Year's resolution list, that is. This year, resolve to take better care of your skin, especially if you have "mature" or "high maintenance" skin.

Give new luster to mature and dry skin

M. Asam, a cosmetics company founded in 1963 and based in Munich, Germany, has introduced its VINOLIFT skin care range that gives new luster to mature and dry skin. The rich formulations using an innovative complex from grape stem cells (G-Cell) "transport the precious antioxidants from the grape directly into the skin and act as an effective guard against all sorts of free radicals," says Sandra Lee, director of U.S. education, M. Asam Beauty.

The OPC (antioxidant) comes from Swiss Pinot Noir grape seeds and is stabilized into a liposomal emulsion. Additionally the VINOLIFT products contain resveratrol, an ingredient that activates sirtuin, the so-called “power of youth." By means of a high-tech encapsulation method the active ingredients are made available to the skin over a longer period of time and thereby nurture and nourish the skin.

Skin care meets modern technology

VINOLIFT has been especially developed for mature and dry skin using the latest modern cosmetic technologies combined with grape ingredients such as encapsulated OPC, resveratrol, grape seed oil and grape stem cells. The grape stem cells, which act as highly effective antioxidants due to their high concentration of polyphenols, are cultivated in a time-consuming procedure in the lab. Since the stem cells are preserved as a whole, they are an ideal carrier system to better penetrate the skin. Resveratrol is a powerful, natural antioxidant and is known for its "youth giving" power and the encapsulated technology supports better absorption into the skin. The cold-pressed grape seed oil is produced in a time-consuming and gentle process by means of the family owned technology.

The VINOLIFT line combines numerous plant extracts, lipids, peptides and vitamins that intensely care for skin.

The line includes:

VINOLIFT Skin Tightening Cream
This rich day and night cream nourishes mature and dry skin with grape seed oil, evening primrose oil and a special ingredient complex that includes grape stem cells, encapsulated OPC and resveratrol. It helps protect your skin against free radical damage and reduces the appearance of lines and wrinkles. It intensely moisturizes your skin and leaves it feeling supple, smooth and firm. In a four week clinical test on 30 volunteers the average improvement in skin roughness after four weeks of product application amounted to 44.12 percent.

VINOLIFT Face Serum
This rich formulation cares for your skin with a peptide-complex, squalane, premium oils (avocado oil, apricot kernel oil, macadamia nut oil and evening primrose oil) and a special ingredient complex containing grape stem cells, encapsulated OPC and resveratrol. Also contains hyaluronic acid, panthenol and vitamin E and generously provides skin with moisture while reducing the appearance of lines and wrinkles. It leaves the skin feeling soft, supple and firm.

VINOLIFT Eye Cream
This fragrance free eye cream moisturizes and cares for your sensitive eye contour area. The rich formulation contains grape seed oil, macadamia nut oil and apricot kernel oil. It also includes an ingredient complex of grape stem cells, encapsulated OPC and resveratrol as well as a combination of peptides, hyaluronic acid and vitamins A, C and E. It reduces the appearance of fine lines and wrinkles with continued use.

VINOLIFT Skin Tightening Mask
Pamper your skin with this rich mask that leaves your skin feeling moisturized, smoother and tighter. It cares for your skin with an ingredient complex of grape stem cells, encapsulated OPC and resveratrol, as well as shea butter, hyaluronic acid, imperata cylindrica root extract and melissa extract.

VINOLIFT Special Night Care
This rich night cream intensely cares for dry and mature skin. It contains an ingredient complex of grape stem cells, encapsulated OPC and resveratrol as well as peptides, coenzyme Q10 and vitamins A, C and E. It also includes premium oils, such as evening primrose oil, macadamia nut oil and grape seed oil. It intensely hydrates the skin and helps it retain moisture leaving your complexion looking younger and more firm.

The VINOLIFT range also comprises:
Hydro Eye Serum
Neck & Decollete Cream
Body Cream
Face Tonic
Facial Cleanser
Extra Rich Face Oil
Lip Lines Cream
Collagen Booster

M. Asam's VINOLIFT products are available at HSN.