WKRG-TV and WEAR-TV had plans to introduce new versions of their official World Wide Web sites to the general public on Tuesday, March 19th. The new site for WKRG-TV became accessible at the the station's Internet address by the morning of March 19th while the new site for WEAR-TV was still under construction. The new site for WEAR-TV became accessible at station's Internet address sometime between 1:00 p.m. and 3:35 p.m.
Shortly after the new site for WKRG-TV became available to the general public, a message about the new site was posted on the professional Facebook page for Avery Cotton, an Internet reporter for the station, at 11:58 a.m (the message was attributed to Avery Cotton). Shortly after the message was posted, Avery Cotton appeared during the local newscast the station produced between 12:00 p.m. and 12:30 p.m. in which she described some of the features of the new site and told local TV viewers and listeners about the station's plan to broadcast another report about the new site during the local 5:00 p.m. newscast they had scheduled for the same day (the report for the 5:00 p.m. newscast was narrated by Avery Cotton also).
While the new site for WEAR-TV was still under construction, all of the content for the previous site at the Internet address for the station was replaced with a temporary page that consisted of a logo for the station and a message about the site being under construction. An administrator for the official Facebook page for WEAR-TV informed visitors about the station's plan for a new site through a message posted there at 8:48 a.m. along with an image of the temporary page. The administrator also told the visitors they would be kept informed through the station's official Facebook page and official Twitter page while the new official site was under construction.
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