TVs watching you while you watch them sounds scary. But while it may remind some of the novel 1984 by George Orwell, in which everyone was under government surveillance, it's not the government that will be watching you through your TV, according to a January 11 report by industry analysts at CSE 2013.
Rather, it is simply the next step in smart TV development.
For years now people have been talking about a technological revolution in TVs. Well, the smart TVs being unveiled at the Consumer Electronics Show this week in Las Vegas make some big tech leaps, if not an outright revolution.
The smart TV by TCL and Marvell Semiconductor is a good example. Unveiled at CES 2013, this TV uses sensors and voice recognition technology to identify the person watching it's TV screen so it can offer the viewer customized programming.
TCL is a major manufacturer of TVs worldwide. TCL is one of the first manufactures to combine a set-top box running a Google platform and a smart TV.
Millions of viewers are already being watched and identified in a similar way if they have an Xbox with Kinect--so its natural for companies to want to bring this technology to so-called smart TVs. If anything, its just another example of the morphing of TV and Internet, which analysts have been talking about for many years.
Customized programming in TVs is the trend and is expected to migrate to smartphones and tablets, wherever users watch television. What's more, this trend is going to accelerate as the TV and the Internet merge.
Besides personalized programming, these TVs (and others like them) will offer something else too: customized commercials. Advertisers will be able to show you advertisements for products that are most likely to appeal to you, the way Google and others do on the web now.