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New swimwear show debuts in Miami this summer


Move over Mercedes Benz--there's a new swimwear show in town!  Salon Allure will debut at the W Hotel South Beach from July 17-20--right around the time that SwimShow 2011 and Mercedes Benz Fashion Week are in town.

Fatzinger, co-founder of Salon Allure, is also president of Latitude, a Miami-based event production company.  When this Examiner spoke to him last week, Rick insisted that this show was not created to compete with SwimShow, acknowledging that without SwimShow, there would be no Salon Allure.  Instead, he explained that his venture is bringing an additional element to the attendees of SwimShow. 

Salon Allure is a bit more.  There was a niche not being serviced-- a part missing.  We are catering to the higher end luxury brand who want to experience a lifestyle market. --Rick Fatzinger

Brands already signed up for Salon Allure include Red Carter and Tori Praver.  Industry insiders are looking forward to Salon Allure, which will include an opening reception and press lounge.

For more information, please visit

Jewel Figueras is the Miami Fashion & Style Examiner.  She also maintains the website  She can be contaced at or via Twitter at


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