Tic Tac® is offering a new summer flavor that is sure to bring back fond memories of sparklers, ball games, picnics and the like with their new Summer Ice Pop product, reported Foodbeast on April 29, 2014. What if you were told that you can enjoy everything a summer ice pop has to offer without the potential brain freeze, fatigue from holding up the popsicle by its wooden stick, and all this in fewer calories?
You would say that’s bananas right? Well not exactly bananas, but these new pill-shaped breath fresheners contain a mixture of red cherry, white lime, and blue berry flavors in the apropos patriotic colors of red, white and blue. And according to Foodbeast, these three flavors beautifully commingle together to bring you the authentic flavor that a Rocket, Bomb, Firecracker or any other favorite summertime popsicle would.
According to BusinessWire, the new Tic Tacs® will be available beginning in late April, and can be purchased at select convenience and grocery stores nationwide throughout the summer. As if the flavor itself isn’t fun enough already, Tic Tac® will be rolling out a scavenger hunt, so to speak, challenging its most devoted consumers to be the first to find the new flavor in their hometown stores. The fans that spot the summertime flavor initially are to share this information using the hashtag #SummerIcePop on social media properties.
Not only are they getting the fans involved through this activity, but they are getting consumers to actually help advertise their product! Well played Tic Tac®. Summer Ice Pop is a limited edition flavor so be sure to check it out while it lasts. As Thrillist sums it up perfectly, “With Fourth of July just months away, it's never too early to put some America in your mouth.”