Now that medical marijuana has been made legal in Boston and the rest of Massachusetts, it’s probably fitting that the area should also have a marijuana-themed restaurant for those with the post-medicinal munchies.
Hoping to capitalize on the buzz (no pun intended) being created by the new policy in the state, the Cheba Hut chain of sub sandwich shops is looking to expand east and has its sights set on Massachusetts.
Based in Arizona, the franchise won’t actually sell marijuana but rather sandwiches that have named that will be familiar to anyone who has been exposed to that culture. According to an article in the Boston Herald, Cheba Hut will sell sandwiches of different sizes ranging form “nugs” to “pinners” to “blunts”. The sandwiches themselves have names like “Kush” (a BLT), “Chronic” (barbeque roast beef) and “Dank” (a pizza sub).
All sandwiches are toasted. Naturally.
In an interview with the Herald, Cheba Hut COO Matt Trethewey said the company will focus on the student market and hopes to establish shops near universities.
“We’re heading East, and we’re coming for you guys,” Trethewey told the Herald. “Boston is such a great town because the concentration of colleges is greater than any other area of the country.”
The franchise already has location is "marijuana-friendly" locations such as California, Colorado and Oregon, as well as Iowa, New Mexico and Wisconsin.
As for choosing marijuana as a theme for their restaurant chain, Trethewey said, “We think it’s funny that a plant is legislated, and there’s laws around it.”
The COO said he is aware that some people might be offended by the name and theme of Cheba Hut but added, “What we’re certainly behind is freedom of speech, and we don’t think the government should be able to tell us how to theme a restaurant. You look at a concept like Hooters, and they’re … using a hook to draw people in.”
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