Are you searching for ways to get more out of your social media marketing but no sure where to look? Marketing pros are using many marketing tools that you may not have heard of. Below are 5 of the latest social media tools that these marketing pros have been using with great success.
The need to decentralize your social media messages is a problem that Addvocate has solved. This program allows you to share content with your colleagues. No more having to constantly share and distribute marketing information and ideas. You can now share potential topics that can be included, for example, in a daily email newsletter. Employees simply install a browser plugin that allows the centralized marketing team to send them content recommendations and vice versa. The marketing team can then obtain detailed stats on things like how many clicks and engagement actions each employee is generating and which employees are sharing content on social media. Addvocate is a very user-friendly social media tool and only costs a few dollars a month.
Many marketing pros are calling Swayy the best new marketing tool they’ve seen in months. It’s basically a platform that inserts pertinent content into dashboard so you can scan or read the most interesting ones. Swayy allows the content to be in front of you, all in one place. But the best feature of Swayy is the sharing capabilities. At the end of each article, you can click “SHARE” and it will automatically open up your Facebook, Twitter and LinkedIn profiles so you can share across multiple platforms! You can also schedule your shares in advance across several different platforms, multiple times a day.
Developed as a user-friendly “Google Alerts”, Mention is the latest in social media alerts and is rapidly becoming the marketing tool of choice among top professionals. Mention’s layout is extremely simply and gives the user great functionality. You can focus on what is important to you by modifying settings in Mention. This program makes it easy to turn specific sources off, yet you can still monitor them in your spam folder. The alert e-mails that come from Mention take you directly to the source and does away with the extra step of taking you to the Mention platform.
This new social media tool monitors keywords (hashtags) across several social media outlets. Based on your settings for specific hashtags, Tagboard monitors conversations and pulls in content from multiple social media sites including Twitter, Facebook, Instagram, Vine and Google+. Tagboard is especially useful to small business owners because it allows for brand monitoring. You can also find content pertaining to a certain topic. This is useful for finding out about breaking news within your industry, finding articles, conversations, generating leads and keyword searches. After you run your search, you are able to narrow the focus to one single social media platform. Now you can view just the tweets with that specific hashtag. Even better, you can reply to conversations right from within Tagboard, making it easier than ever to engage with people. Simply click on the arrow button below the tweet.
To better understand the way your brand is stacking up again others in your same niche, use a new marketing tool from Socialbakers called “Analytics Pro.” This program lets you compare how you are doing across Facebook, Twitter and YouTube. This task is usually time consuming and tedious, but with Analytics Pro, you gain insights into engagements rates and channel growth by inputting a specific social media channel. You can also monitor your social communities and gather information on who is most active. This allows you to build relationships and learn which campaigns and content are most effective. See how you stack up to your competitors by using this simple social media tool. You do have to pay for Socialbakers, but they offer a great trial period.