While we watch so much of our media transition from print to digital, there are still a large number of people who prefer to reach out and touch the glossy pages of a nicely produced travel and lifestyle magazine. With the digital revolution being completely in the present, and not something simply in the near future, it’s vital for these publications to also grasp reality and offer a digital version. I am someone who is completely torn between my favorite delivery formats of media today. Perhaps a bit old-school, but I still love sitting back and “flipping” through the pages of an actual magazine; yet I also have a great appreciation for digital formats today and the technology available to allow for instant hyperlinks to the advertisers, etc. while “clicking” through the magazine.
Regardless of your preference to “flip” or “click” through your favorite magazine, we are seeing an increasing number of hospitality brands embracing the publishing world with their very own in-room magazine. While the concept is not new, the level of content has certainly evolved over the years to now include a greater number of lifestyle stories from a diverse collection of writers and editors. The Four Seasons and Mandarin Oriental were two brands that certainly made headlines with their magazines, and others such as Bespoke for the St. Regis Hotels, Room 100 for the Thompson Hotels, Montage for the Montage Hotels and Mariner for Holland America have been very well received by the guests and the general public looking for entertaining and educational travel and hospitality lifestyle content.
Joining this exciting movement, Hilton Worldwide has now launched two new in-room magazines to compliment the Conrad and Waldorf Astoria brands. Both of these brands have a long list of very prestigious international properties, and the magazine will surely be a great addition to the luxury lifestyle publications available today. John T.A. Vanderslice, Global Head, luxury and lifestyle brands, Hilton Worldwide, says "These exciting new magazines not only extend our voice in the luxury space, but also allow us to provide relevant lifestyle content through the unique lens of our Waldorf Astoria and Conrad brands.” As someone who not only looks forward to reading in-room magazines soon after check-in, but also contribute to several of these publications, I look forward to being a part of this growing trend.