New products power new Fit Expo 2013

Top athletes vary their workout routines to get the best results. The fitness industry is following their lead with over a dozen new products and exercise programs at the first FitExpo of 2013. The program premiered at the Los Angeles Convention Center January 19 and 20 and will encore at the San Jose Convention Center June 29 and 30. More choices and competitive prices will make it even easier for fitness devotees to achieve their 2013 fitness New Year’s resolutions.

NHL strength and conditioning coach Mike Kadar of the Pittsburgh Penguins has teamed with aerospace engineer Kregg Koch to produce a completely different workout regimen called Core Stix. At first glance, it looks like training equipment for cross-country skiing. The program does use pole that are similar to cross-country skiing poles, but applies them with insertions at varying angles and distances to create a new kind of resistance training system. Dozens of popular callisthenic exercises become strength and conditioning regimens when used with high-tech poles fabricated to different resistance specifications. This new equipment is becoming a popular addition to professional sports team and upscale private gyms. Enhanced capabilities to practice different ranges of motion are building a base with fighting sports as well. Basic models for home use now cost under $700, while professional and college team use models sell for about $1,200, making the program a budget friendly alternative to equipping a small gym with many different kinds of resistance and free weight equipment.

Los Angeles Convention Center, Los Angeles, CA
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Another fitness innovation is so inexpensive, everyone can afford to be fit! It is called “Work in Motion.” Developed by a San Diego start-up, this product combines resistance bands and hand grips to an attachment to standard office and business hotel swivel chairs. You can use it to perform over a dozen exercises while you site in comfort and catch up on the latest news from Examiner.com. The FitExpo special offer costs only $20.

And fitness devotees have many new routines to chose from, too. The can work off the pounds with “POUND” a cardiovascular training regimen that incorporates drumbeat movements to pick up the pace with high energy music. Developers Kristen Potenza and Christine Peerenbom started the program two years ago and have since trained certified instructors throughout the U.S, as well as Mexico, Canada and Australia. Another exercise program for the musically inclined shown at the show is “Kerboomka.” Developed by a professional dance choreographer, it uses dance steps to burn off extra calories and build muscle.

After putting new equipment and workout routines to the test, recovery from fatigue can be key to maximizing benefits. The iSatori nutrition program featured at FitExpo is promoting muscle recovery with a food bar designed to substitute for an actual meal packed with nutrients. The nutrition specialists are also selling a pre-workout supplement that releases amino acids in the bloodstream at an even pace and supports muscle recovery after workouts.

There’s something new for hydration, too. Inventing a new kind of water used to sound like a start of a stand-up comedy routine, but now science fiction is science fact. Neo water of Santa Monica has developed a process to strip conventional water to the purest form and then enhance it with electrolytes and antioxidants. The new product’s goal is to hydrate drinkers six times faster than regular water and support effective post-workout recovery. National distributors Amazon.com and Whole Foods have taken note and are adding the product to their offerings.

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, Sports Business Examiner

Max Donner, MBA, reports on sports and the arts from a financial perspective. He researches benchmarks and best practices to help non-profit teams achieve more with fewer resources. He shares these in workshops for non-profits and universities, as well as reports and articles. Donner is a board...

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