President Aida Mayo, MAYO Communications, LA, reacted with the rest of the world when the white smoke cleared the Sistine Chapel chimney in Rome this morning (Wed., March 13, 2013), signaling news that a new Pope had been selected.
“I hope he (Argentina's Jorge Bergoglio) can set the Catholic Church in a way that brings everyone together,” said Aida Mayo, president, MAYO Communications, Los Angeles, who’s father is a retired brain surgeon in Buenos Aires, where she grew up and attended law school.
Argentina's Jorge Bergoglio is known for his great negotiating skills as well as a readiness to challenge powerful interests is the first Latin American Pope and the first non-European pontiff in more than 1000 years. He’s also known according to Reuters, as a theological conservative with a strong social conscience.
The call came into MAYO’S office from a friend in LA, who worked on movie Oscars publicity for 50 years and knows all too well about Global publicity and image. “Did you know the new Pope is from Argentina? You need to turn on the TV news,” she said.
“I believe he will engage with wisdom and spirituality, with a global vision of today's world, not bowing to strictures that don't make sense anymore and have a strong hand if needed to establish accountability inside the Vatican and on world's issues,” she said.
76-year-old Bergoglio has “monk-like habits, is media shy” and reportedly has deep concerns about the social inequalities rife in his homeland in Argentina and elsewhere in Latin America.
Argentina's Cardinal Jorge Mario Bergoglio, the former archbishop of Buenos Aires, who takes the name Pope Francis is described by the media as, “A modest man from a middle-class family,” who declined the archbishop's expensive residence to live in, but rather opted for a simple apartment and to travel by bus.
He was also the main candidate against Cardinal Joseph Ratzinger in the 2005 conclave that elected the German to become Pope Benedict. He was backed by moderate cardinals looking for another option to the then Vatican doctrinal chief.
Aida Mayo was asked, ‘what do you think this new Pope will bring to the Vatican and to believers around the world?”
"Pope Francis begins his papacy by asking followers, 'Please pray for me...' establishing himself as a humble leader." “Personally, I believe he will inspire people, bringing happiness and peace throughout the world,” Aida Mayo said.
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