Pinterest probably rates as the "coolest" social media site right now. According to a March 13 report on BrandChannel.com, this site was the fastest to ever reach 10 million unique visitors a month. Pinterest is currently valued at $2.5 billion, and the site is poised to embark on a very profitable route, according to what is projected in this article.
The recent changes on Pinterest, such as the new analytics feature, are part of a gradual evolution to a monetized Pinterest. Those advertisers who may take advantage of this probably high-rent advertising platform will want to see some statistics first. According to VentureBeat, brands like Sephora report that Pinterest users spend 15 times more than Facebook users.
The new analytics only work for those who have a verified website, and the statistics garnered are relative to your web site only, not pins from other sites. You will be able to see how many pins have been made from your blog or site, how many people have seen the pins, and how many people were directed to your site from Pinterest.
The new analytics will also offer you a tool for determining your most popular and most clicked pins from your website, to help you determine what is happening in your particular market.
It is coming slowly, but it won't be long before advertisers will have to pay for this kind of an opportunity