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New PetMatch app aims to speed pet adoption

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A West Coast technology firm announced May 20 that it has developed a free iPhone app that it asserts provides a unique and easier way for animal lovers to find adoptable cats and dogs in their area.

Superfish, of Palo Alto, Calif., said its new PetMatch app uses pictures to search online for adoptable pets, making it "faster and more intuitive" than a traditional word-based search. To begin looking for a pet, adopters upload their own photos or choose from PetMatch’s gallery. The company's "patented image recognition technology" sifts through hundreds of thousands of pet photos online to identify potential matches. Contact information for adoption agencies is automatically provided.

The app will “help speed up the pet adoption process, cutting through the clutter of information on the web, and ultimately make the experience more efficient and more fun," said Adi Pinhas, chief executive officer and co-founder of Superfish.

A one-minute online video shows how the app works.

The app currently pulls its pet information from but will likely be expanded to include other adoption websites, such as Adopt-A-Pet, Superfish spokeswoman Liz Scanlon said.

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