The soda pop industry is always trying to create new buzz, and these days it is the new Pepsi bottle that is garnering attention. PepsiCo Inc. is trying to revitalize its brand, and it seems to think a new shape for its 20-ounce bottle may do the trick. Huffington Post shared the details on March 21.
The new Pepsi bottle has a different bottom that should make it easier to hold, and the label wraps around less of the bottle to show more of the beverage. These don't sound like significant changes, but the company thinks the tweaks will make an impact. The bottles affected are typically single-serve containers sold in coolers at gas stations, drugstores and other quick-grab spots.
PepsiCo Inc. will roll out the revised Pepsi bottle in April, and they new design will be seen on Pepsi Max, Pepsi Next and Diet Pepsi along with traditional Pepsi. While they will be on the shelves soon, it will take as long as a year or even two before all of the old bottles are entirely gone. The roll-out of the new Pepsi bottle begins in New York, then expands to Chicago, California and Florida. Will it make an impact on the PepsiCo Inc. brand and business? That much remains to be seen.