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New package for Appleton Estate 21 Rum from Jamaica

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One of Jamaica's finest rums, Appleton Estate 21 Year Old Jamaica Rum recently received an upgraded bottle and package, reflecting the unique stature of this legacy estate rum.

According to Andrea Conzonato, Chief Marketing Officer of Gruppo Campari, this evolutionary upgrade is in keeping with the Appleton Estate 21 Year Old Jamaica Rum's luxury credentials. "This is an evolutionary upgrade which underpins Appleton Estate 21 Year Old Jamaica Rum's luxury credentials. We felt that the packaging of this exceptional luxury rum from one of the world's most respected rum distillers should include a proprietary canister."

The new bottle is reminiscent of several very rare limited edition expressions released in recent years, such as the 30 and 50 year old collector's issues.

Appleton Estate 21 Year Old Jamaica Rum is a rare blend of the finest aged rums, a smooth sipping luxury rum that will please the palate of even the most discerning liquor connoisseur. The rums that make up Appleton Estate 21 Year Old were carefully selected for the unique character, flavor and bouquet that they bring to this exquisite rum. Each component in the blend has been aged for a minimum of 21 years in oak barrels.

The result is a powerful yet delicate rum with remarkable finesse and aromatic complexity, offering hints of mellow orange peel, deep vanilla, rich nutmeg, almond, warm coffee and cocoa notes.

Each bottle of Appleton Estate 21 Year Old Jamaica Rum is numbered and also comes with a certificate of age signed by Master Blender Joy Spence to certify that the rums that make up the blend have been aged for a minimum of 21 years in oak barrels in keeping with Jamaica's minimum age laws.

Appleton Estate 21 Year Old Jamaica Rum is a once a year limited release that is sold on an allocation basis.

Davide Campari-Milano S.p.A., together with its affiliates ('Gruppo Campari'), is a major player in the global beverage sector, trading in over 190 nations around the world with leading positions in Europe and the Americas.

Robert Burr is the National Rum Examiner. He publishes Rob's Rum Guide and hosts the Miami Rum Renaissance Festival and Rum Renaissance Caribbean Cruise, in addition to organizing the International Rum Expert Panel (RumXP).



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