London-based modeling agency, Anti-Agency, is redefining the image of the "average" runway model. The company, founded in 2013 by fashion industry veterans Lucy Greene and Pandora Lennard, selects it's models based on "personality, individual style and talent." Greene and Lennard's aim is to represent real people with real interests.
Though the agency is brand new, only starting up in the past nine months, it's models have already worked with brands like Urban Outfitters, Dr. Marten's, Diesel, and Margiela.
According to their website, "the agency is for people who could’ve been models and decided not to, for people who are too cool to be models and people with real lives on the verge of exploding in music, fashion, art, illustration & creative industries etc." Some models are listed on the agency's site with their other occupations, which include photographers, musicians, an illustrator, and an award-winning poet.
Anti-agency employs both men and women, some with tattoos, piercings, and wildly-colored hair. In an interview with The Daily Beast, Greene and Lennard state that they "don’t have requirements for size or height," although most of the models on their website are on the thin side.
"We also don’t do portfolios or 'books,'" insists Lennard. "For us, models should get booked based on their personality, not based on a load of pictures of them dressed up in different ways… We have to remind people that when we send our girls and boys to castings that they’re real people, not just clothes horses! They might look beautiful and be very cool, but they definitely don’t take any shit!”
Check out the slideshow to see the kind of unique and talented people Anti-Agency represent and leave a comment below on your take on Anti-Agency.