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New Microsoft CEO Gets it as Old School PC Fans Draw the Line vs. Mobile Gagetry

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The latest sales returns in the computer market show that despite social media manipulation and miniaturization of digital tech, the classic PC is holding its own against the influx of downsized computing. While one could argue that smaller design is better for green product sustainability, it has spawned a society of trivial communication addiction where we are drones of technology separated by text toys that are all talk and productivity inaction.

One could tie the consumer siege to the end of Windows XP support last spring and the refusal of a generation of real PC fans to give up fortunes in retro electronics to adapt to the what-are-you-saying-and-doing attention whore shtick of Orwellian infotainment content. Such absence of hardware bulk or tangible software formats to trade in cloud messaging monopolizes computing experiences as a troll public whole, not a peaceful private part.

While state of the art gadget connectivity bows to the PC buying power of classic computer fans, this de facto market research has seemingly inspired Microsoft CEO Satya Nadella to focus more on productivity strategy as opposed to devices and services. As pundits of what we can do with a computer trump the pawns of what we can say, titans of E industry are listening in a sweeping about face to makeover the digital future. And it's about time.

Back in the late 90s, early 2000s, you could meet real people online and`network outside cloud computing. Not so much today. If you do, you still must compete with gadgets and social media ubiquity. The net is now dominated by bits and bites that track us for advertizing and keep us addicted to free viral media and digital communication. The good old days of the world wide web are long gone. Email and texting has replaced real life. Idle chit chat is the new PC currency.

Start ups are not producing anything other than new web wild west sites to deregulate old commerce or public profile sharing to give our lives away for free. In the meantime, all this free social media content online has ruined the ability of serious creative artists to make a living. If as tech gurus say info wants to be free, then the digital economy only pays either nothing or SEO traffic slave wages. Without new labor`laws to value work online, net jobs' gross is in cultural vanity.

Moreover, as the digital century becomes middle aged, no one is promoted based on talent, seniority or merit. Content is not displayed as info based entertainment, only promotional goods or service sales copy is. It's all about trending juvenile taste and ad clicks. But cyberspace media only valued for its ability to attract ageist demographics robs all media consumers of a fair and balanced net experience. Upward mobility is not an equal surf zone if only cloud gatekeepers get wings.

That the standard PC market has not yet made way for total gadget proliferation as predicted and Microsoft is returning to its productive roots is no sales chart performance coincidence. As more mature folks reach their glory years, web futures have to be there for them and not just cyber small talk addicts. When modern tech leads to collective social media anxiety disorder, it's time to reconsider progress. Aversion to change may be for Luddites, but E bot naivety is a digital dead end.