Plans for the new publication will be officially unveiled tomorrow during the Boulder Jewish Festival, scheduled from 11 am to 5 pm along the Pearl Street Mall. The festival, the largest of its kind in Colorado and the Rocky Mountain region, will feature live entertainment, fine art and Judaica, ethnic food, and community organizations.
The inaugural edition of The Radio Chavura Magazine, a four-color publication, will be distributed for free to 15,000-plus Jewish readers in Metro Denver, Boulder, Northern Colorado, Colorado Springs, Vail and Aspen.
Distribution points will include retailers, coffee shops, bookstores, doctors’ offices, gyms, beauty salons, daycare centers, and restaurants. The magazine will also be available from synagogues, community centers and Jewish service providers.
“Our goal is to reach our readers where they shop, eat, learn, live, play, pray and care for themselves,” explains Dean Rotbart, an award-winning journalist, who will serve as co-editor of the new publication.
To increase the interactive nature of The Radio Chavura Magazine and cater to younger families and readers who now get most of their news and feature content from smartphones, tablets and computers, the magazine will make use of QR codes and other digital media tie ins.
For example, by quickly scanning their smart phone over a QR code embedded in a feature story, readers of The Radio Chavura Magazine will not only be able to view the article, they’ll be able to hear an interview with the story subject and enjoy a full photo essay.
The High Holidays edition of The Radio Chavura Magazine will include features on popular topics, incorporating a uniquely Rocky Mountain Jewish flair. Among sections in the inaugural issue will be: Home and Garden; the Arts; Personal Finance; Education; Sports and Youth.
Photography will be provided by Avital Rotbart, who regularly captures local Jewish events and celebrations. See her photo essays here.
“As we do each week on Radio Chavura, in the magazine we will celebrate the Colorado Jewish community and its many inspirational personalities,” promises Rotbart.
The Radio Chavura Magazine is intended to compliment other long-established bulletins, newsletters, websites and publications that target Jewish residents.
“Colorado is especially blessed to enjoy the benefits of an award-winning weekly Jewish newspaper, The Intermountain Jewish News, which has kept our community informed and connected for more than a century,” says Rotbart, who also serves as co-host of Radio Chavura. “Our goal is to replicate the type of dedication and journalism excellence represented by the IJN in a unique, giveaway magazine, that will appeal broadly to Jewish readers.”
To encourage those businesses and organizations that would like to reach the broader Jewish community to participate in the inaugural edition of The Radio Chavura Magazine, special discounted advertising rates are available to sponsors through Friday, June 20th.
Media kits may be obtained from RadioChavura@gmail.com or by phoning 1-855-JEWISH-4 (539-4744). Merchants, professional practices and Jewish organizations that would like to distribute The Radio Chavura Magazine for free may request bulk delivery from the same email address and phone.
Radio Chavura, which began broadcasting its show on 990 KRKS AM in July 2012, is now heard worldwide as a weekly audio at www.chavura.com, as well as on the iTunes store. Recording studios for the program are hosted by The Jewish Experience, located at 399 S. Monaco Parkway in Denver.
Previous guests on Radio Chavura have included a mix of local, national and global personalities. Among them: Holocaust survivor and author Paula Burger; Avi Halzel, CEO, Denver Jewish Day School; Rabbi Aron Yehuda Schwab, Dean at Denver Community Kollel; Tamar Caspi, columnist, JDate; Dr. Jeanne Abrams, historian and author; Marcie Natan, national president, Hadassah; Russell F. Robinson, CEO, Jewish National Fund; Itamar Marcus, founder and director, Palestinian Media Watch; and Herb Keinon, chief diplomatic correspondent, The Jerusalem Post.
All previous editions of Radio Chavura are available by clicking here.