Psychedelic. Groovy. Whatever you want to call it, the new artwork for the upcoming seventh season of Mad Men is certainly evocative of the late 1960s and the changing tides our favorite (and not-so-favorite) characters are navigating.
The key artwork, which you can see here, was unveiled on Friday and features the classic Don Draper silhouette and color-blocked logo seen in the opening credits since the show's inception against a colorful, flora-filled image.
“There is a dreamlike quality to it, and believe it or not, it is related to the show, and not because it’s psychedelic,” series creator Matthew Weiner said about the artwork. “That’s not what it’s about. What it’s about is the material and the immaterial world, and that’s what I loved.”
Famed graphic designer Milton Glaser lent his services to the show to create the image. Even if you don't know his name, you've certainly seen his work: Glaser was behind the iconic I ♥ NY and New York Magazine logos, among many others. His skill set is certainly suited for Mad Men, as he built a large body of work creating advertising images in the 1950s and 60s that evolved as the years did.
“I could have walked in the door of that firm,” Glaser told The New York Times of Sterling Cooper & Partners, the advertising firm the show centers around. “I knew those people.”
Having Glaser create the artwork is a collaboration Weiner had been wanting to make a reality for some time. He has been a fan of the artist's work for many years and even grew up with a Glaser poster in his room.
There's more Mad Men news this week with yesterday's release of a (very) short promo clip. There's not much to it (in fact it's about as vague and frustrating as the "next time on..." teasers from the end of each episode), but we do get a glimpse of a jet-setting Draper exiting a plane. It seems likely that he's either arriving in or returning from California, which was a recurring topic last season.
The tagline reads "Mad Men Takes Off Sunday April 13." Remember, the seventh season will add one extra episode and then be split in half, similar to how Breaking Bad handled its last season. The first seven, collectively titled "The Beginning," will air this spring with the final installments ("The End of an Era") wrapping up this time next year. Mad Men will air Sunday nights at 10/9 p.m. on AMC.