Each summer franchise attempts to lure fans with different marketing campaigns, promotions and advertising. Today, the new "Thor" TV ad parodies the notorious Vader Volkswagon Super Bowl commercial with 'Little Thor'.
The cute television spot will be making the rounds as fans are reminded of the popular VW featuring a child dressed as the "Star Wars" villain stomping through the house facing one disappointment after another as his Jedi powers never seem to work.
Of course the ending featuers a surprise for the child when 'Dad' comes home and those powers 'materialize."
The 'Lil Thor' prances through the house, viking helmet and hammer, trying to harness Thor's superhuman powers. Of course, the ending has a different ending.
"Thor" opens in theaters May 6, 2011.















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