The 2013 Ford Fiesta is the most popular compact car in Europe, and is now getting recognition in Asia by getting high marks in safety.
The new Ford Fiesta has received the maximum 5-Star Safety Rating in the Inaugural ASEAN NCAP (New Car Assessment Program) frontal collision crash test. The new Fiesta made its China debut in the largest auto market in the world as it was unveiled for the Chinese at Auto Guangzhou 2012. Ford is expecting big things for the new Fiesta in Asia and the safety rating should help as the new compact car continues its global march in Asia. Ford is hoping the launch in the largest market in the world will catapult the compact car into global status as the top-selling small car in the world.
The 2013 Ford Fiesta is already the best-selling small car in Europe, has a fuel-stingy 1.0-liter engine, the latest technology and is becoming a global game-changer for Ford around the globe. This new safety rating will help Ford as the Fiesta launches around the world. The four-door 1.6L Ford Fiesta obtained the highest assessment in the first independent crash test on ASEAN cars’ safety specifications by achieving a 5-star rating for Adult Occupant Protection (AOP) and 66 per cent score for Child Occupant Protection (COP), achieving the highest evaluation of 15.73 from full score of 16.
Fiesta constructed of high-strength steel
The class-leading safety features in the Fiesta provide superior protection for occupants. The global platform of the new Fiesta features more than half of the body structure constructed of high-strength steel, including grades of very high-strength, dual-phase steel and ultra- high-strength Boron steel. For a small compact car, the Fiesta is one of the safest on the planet.
“The Ford Fiesta’s five-star rating in the ASEAN-NCAP helps further reinforce our commitment to provide class-leading safety with every Ford vehicle we offer," said Neal McCarthy, ASEAN Communications Director, Ford Motor Company. "The Fiesta provides multi-dimension protection for the occupants on board, offered by smartly deployed airbags, body rigidity, and attention to detail that has gone into defining the Fiesta and its safety performance."
Safety features come standard
The Fiesta is well-equipped with standard safety features to help protect its occupants in the instance of a collision. It features a number of advanced safety equipment and passive safety technologies, including seven airbags, driver and co-driver seat airbags, new side-curtain, thorax, and frontal knee impact airbags.
Also inside the compact cars cabin are backrests on the front seats that are designed to offer “whiplash injury” protection. In addition, the shell-shaped engine hood, the sports windshield, the three-winged curve on the front bumper, and a set of bumper-embedded shock-absorption grill, are put together with safety in mind to minimize possible pedestrian injury.
The Ford Fiesta was introduced in Asia in 2010, and is built at Ford’s AutoAlliance Thailand joint-venture in Rayong, Thailand. In 2012, Ford sold over 43,210 new Fiestas in Asia, an increase of 26 percent from 2011. Look for the all-new Ford Fiesta to be the number one selling car around the globe in the future.