A sophisticated new fashion collection specifically designed for breast cancer survivors was unveiled on Wednesday. The Mercury News offered details on March 20 about the new Alloro Collection.
The Alloro Collection addresses the changes in bodily contour, comfort and appearance that come with breast cancer treatment, without sacrificing style or quality. The fashion collection incorporates 20 design elements that address the concerns of women who have undergone breast cancer treatment, including pain, sensitivity, limited range of motion, numbed fingers, and inability to do heavy lifting. The fashion line even takes into account neckline and bodice concerns for women who opt against reconstructive surgery after mastectomy.
For example, a mesh handbag from the Alloro Collection weighs less than a perfume bottle, while a linen blouse uses black lacquered snaps instead of buttons. Clothing flatters any post-operative figure, including women who have had recontructive surgery or use prosthetics.
The Alloro Collection is the brainchild of Laurel Kamen, who was diagnosed with breast cancer in her left breast in September 2011. Doctors recommended that she have a mastectomy of her left breast, but she chose to have a double mastectomy — and doctors later found an aggressive tumor in her right breast, as well.
The night before her surgery, Kamen came up with the idea of creating a fashion line that all women could enjoy but that catered to breast cancer survivors in particular, who often face unique clothing challenges. Kamen partnered with her long-time friend, Christine Irvin, an artist and Wall Street veteran, to produce the Alloro Collection, whose elegant clothes and accessories feature rich colors and beautiful fabrics.
The two also hope to give back to the cancer community. They plan to donate 25 percent of profits to cancer organizations.
In addition to online sales, the Alloro Collection will be sold at trunk shows in cities with major cancer treatment centers. The collection includes tops, slacks, dresses, scarves and handbags.
Are you a breast cancer survivor facing unique clothing challenges? Share your story in the comments.
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