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New England toymaker Hasbro to launch kids TV network

Local toy and game giant Hasbro is still planning to launch a children's television network. The Rhode Island-based company is partnering with Discovery Communications to form a 50/50 joint venture, including a television network and website. The site and network will be "dedicated to high-quality children's and family entertainment and educational programming built around some of the most well-known and beloved brands in the world," according to a release from the companies. Hasbro is known for several brands, including Transformers, Playskool, Tonka, and Parker Brothers.

Executives with Hasbro discussed intentions to move forward with plans for the project in a conference call with investors Monday. The Hasbro network, which will be called 'The Hub,' will replace the Discovery Kids Channel. It will include a mix of Hasbro-produced shows, including "Transformers" and "My Little Pony," but will also continue to air some well-viewed Discovery Kids shows, including "Adventure Camp" and "Flight 29 Down."

'The Hub,' which Hasbro officials have said will target the 6-12 age demographic, will compete with other kids networks, such as Nickelodeon, Disney Channel and Cartoon Network.

Do you think we need another children's network?  Will you be checking out the shows on 'The Hub' this fall?  Comment with your thoughts!



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