Signal, the cloud-based marketing platform that has twice been included in Inc. Magazine’s 500/5000 list of the fastest growing private companies in America, today released a comprehensive guide to text message marketing aimed at beginning users interested in adding SMS to their marketing playbook in 2013. The guide, A Beginner’s Guide to Text Message Marketing, has been released as a free e-book and is available for download on the Signal website.
A Beginner’s Guide to Text Message Marketing is a comprehensive resource for businesses and marketers who want to use text message marketing as a way to reach customers. It covers topics from picking a mobile keyword and short code, to using advanced tricks like SMS coupon disbursement, as well as the rules and regulations that govern mobile communications for advertising purposes.
“We’ve been in the mobile marketing industry for more than six years,” Signal co¬founder Jeff Judge says. “Every year we get questions from businesses who are just starting out in the space wanting to know what the first steps are.”
The Signal team, he says, compiled the guide for those customers navigating the mobile space for the first time. The 32 page e-book contains a section on regulations and compliance, so new mobile marketers can easily understand the laws and regulations governing SMS marketing to be sure to stay in compliance and avoid lawsuits, which are becoming increasingly common.
“It’s our responsibility as a mobile marketing platform to make sure people are doing this right,” Judge says. “And we just want to make it easy for them.”
For more information, please visit www.signalhq.com.