On Tuesday, January 29th: an administrator of the official Facebook page for WKRG-TV posted a new message there about the station's advertising plans for Wednesday, January 30th involving the Archbishop Oscar H. Lipscomb Complex in Mobile (see map from Bing for location of sports complex). The message differed from the previous Facebook message about the plans (posted on Monday, January 28th): it had 7:30 p.m. rather than 7:00 p.m. as the time by which members of the public willing to participate in the station's plan to produce an advertisement for their broadcast operation were expected to arrive at the sports complex and it did not include any details about the sports complex having foam hands with the phrase "Gimme 5" available or details about a plan to coordinate visitors of the sports complex to say the same phrase en mass. Shortly after the new message was posted, the previous message was no longer available.
WKRG-TV broadcast the new time of arrival for members of the public to participate in their plans during the final segment of their local 6:00 p.m. newscast on January 29th. The segment also included the station's plan to broadcast the new advertisement to be produced at the sports complex during a commercial break for their broadcast of the Super Bowl scheduled for Sunday, February 3rd.
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