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New Coke, Vista, Common Core, and Bill Gates

New Coke is often said to be the most disastrous decision made by a large corporation. After years of research and publicity, the product was launched in 1985 and within a few weeks, it was widely viewed as a flop. The point is that a company with Coca-Cola's vast experience and resources can still make a gigantic blunder.

Vista: In 2005, after a year of making big promises, Microsoft launched its new OS, which was immediately panned by tech magazines. According to cnet, “Any operating system that provokes a campaign for its predecessor's reintroduction deserves to be classed as terrible technology. Any operating system that takes six years of development but is instantly hated by hordes of PC professionals and enthusiasts deserves to be classed as terrible technology.”

Here again we see a huge corporation with huge experience making a huge mistake. Bill Gates, the billionaire boss of Microsoft, dominated his field. But in this case he could not mastermind the development of a successful new OS.

Common Core is a vast, sprawling product launch every bit as complicated as Vista. Again, Bill Gates with his vast fortune and management skills is in charge, if mostly behind the scenes. But education is not his field. He has no special achievement in this area. Furthermore, unlike New Coke and Vista, Common Core was not tested, not proven, not even written in many cases at the time of its adoption. To suppose you can impose a vast new educational system on the entire country, by lavish spending and political machinations, is an example of what the Greeks called hubris. Predictably, as with New Coke and Vista, Common Core is now the target of bad reviews and heated condemnation.

Mike Huckabee has warned the big shots to stop using the term Common Core because it’s “toxic.

Essentially, the Common Core cartel tried to use the entire country as guinea pigs in a lab experiment. Prediction: just as Obama’s reputation is declining because of ObamaCare’s many flaws, Bill Gates's reputation will decline because of Common Core’s many flaws. Both of these things are Brave New World socialist fantasies on steroids. Ideally, both will be repealed.

Famed educator Siegfried Engelmann articulated Common Core’s central problem: “It’s a perfect example of technical nonsense. A sensible organization would rely heavily on data about procedures used to obtain outstanding results; and they would certainly field test the results to assure that the standards resulted in fair, achievable goals. How many of these things did they do? None.”

Michael Toscano, in Academic Questions, paints a particularly bleak picture: “[W]hile it is true that the standards alone do not constitute a curriculum, the curricula that schools will generate from here forward will be crafted to reflect their interpretations of the CCSS -– not to reflect the desire of parents and local communities. Schools will become increasingly alien, colonizing units among communities that embody a different set of traditions and values…

Plus, Toscano reports that not only was Gates a major financial driver of the new approaches, “He also heavily finances Common Core advocacy.” For example, in Indiana, 26 of the 32 people who testified against the bill to withdraw Indiana from the Core are members of organizations that the Gates Foundation funds. That’s buying votes and it’s simply outrageous. But it does prepare you for this next viewpoint.

Robin Eubanks in her new book “Credentialed to Destroy” sums it up this way: “Reengineering complex social systems, like education or an economy with lots of people and parts, from the top down has a known, consistently disastrous, history. Common Core would be a bad idea if the intentions of its planners were for the best. But they are not.”

And the big news today is, Indiana has withdrawn completely from Common Core. Here is the Fox News headline (March 25, 2014): “Open the floodgates? Indiana becomes first state to scrap Common Core.”

Many states now realize that Common Core will be very expensive to implement. Furthermore, early results show that academic results may be disappointing. Furthermore, Common Core can be described as a one-size-fits-all, top-down, totalitarian approach controlled from Washington, DC. Many states are considering a pullback. Bill Gates and Jeb Bush might well consider the same thing.


Here is a very short video of Dr. Luksik explaining why Common Core is no good. Only 1:14.

Previous article by same writer on this site: Common Core Conspiracy Unraveling?


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