General Motors have confirmed that Cadillac will be unveiling its CTS sedan at this year's New York International Auto Show reports The Detroit News. But stop the presses, the Motor City automaker let it slip that their all-new Escalade SUV will also make its debut later on this year as well.
The news was announced after luxury brand held a dealership meeting at the National Automobile Dealership Association (NADA) in Orlando, Florida on Sunday. “We just talked about continuing to keep the momentum and raising their sights in terms of what’s possible in terms of a sales standpoint,” Cadillac’s vice president of marketing, Don Butler said in an interview with The Detroit News.
Cadillac is proving it is making some serious moves with its lineup of vehicles. Following the introductions of refreshed SRX Crossover, ATS and XTS sedans, Cadillac has big plans in motion to revamp the remainder of its lineup and add a luxury plug-in hybrid to boot, the all-too-sleek ELR which is based on the Chevy Volt.
The current CTS hit the market back in 2007 and is Cadillac's second runner-up saleswise. With the CTS redesign, the company will probably aim to launch its arrows at competitors such as BMW 5 Series, Lexus GS and Mercedes-Benz E-Class.
The ultra luxe Escalade which has been around since 2006 has always been a high seller for Cadillac and according to Butler, the bar will get raised even higher for the SUV with the upcoming changes. The current design of the Escalade has been on tap for the past seven years and it has done well, sales wise. Cadillac sold approximately 22,632 Escalades in 2012, including the extended-length ESV and chic pickup truck EXT, despite next-to-nothing incentives all year long. The blinged-out flashy GM family member will probably point its headlights in the direction of such contenders as the Mercedes GL-Class with the objective of knocking it out of the running.
A few of the NADA dealers who left the meeting told The Detroit News they felt positive about the upcoming changes within the luxury brand automaker's offerings.
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