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New Brady Campaign president might want to re-think fundraising strategy

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The Brady Campaign has a new president. On February 6, the campaign announced that the board of trustees had elected Daniel Gross to the position of president--a position that had been left unfilled, except in an "acting" capacity, since last July. The irony of that long delay is a bit hard to miss, given that oranization's professed belief in the importance of permanent leadership. In fact, their former president, Paul Helmke, went so far as to claim that the "Project Gunwalker" scandal would not have occurred if the Bureau of Alcohol, Tobacco, Firearms and Explosives had not been without a permanent director:

The basic problem is that the ATF has not had a permanent head in five years. The person that George W. Bush had proposed was blocked in the Senate; the person that President Obama proposed is blocked in the Senate. ATF has no leadership, nobody calling the shots; they have very little resources.

Well, never mind that--now the Brady Campaign is no longer "leaderless." And now, in the spirit of good will, perhaps the St. Louis Gun Rights Examiner can offer the new president some fundraising advice. This may seem a bit presumptuous, given that, as has been noted, his "primary qualification seems to be 'as a funder.'"

Still, seeing that the best the organization can come up with is a $250 per person fundraising event with Chicago Mayor (and would-be statewide handgun registrar) Rahm Emanuel, a little advice does seem warranted. Although if Emanuel reprises his 1992 drama, where he stabbed a steak knife into a table over and over again, while listing the names of political enemies and shouting "Dead! Dead!" that might be worth the price of admission.

Anyway--on to some "outside the box" thinking for building up the Brady Campaign's war chest. First, since they're working with Rahm Emaneul anyway, why not do what the Second Amendment Foundation did, in order to get him to write them a $400,000 check?

If that doesn't appeal to them, perhaps they should try to convince the "National Gun Victims Action Council" to boycott them, as NGAC started doing yesterday, to Starbucks, for that company's refusal to be conscripted into NGAC's culture war against guns. Unfortunately for NGAC, they seem to have done Starbucks quite a favor, with tens of thousands of gun rights advocates pledging to counter the boycott, with a "buy-cott" of their own.

Almost two years ago, the Brady Campaign waged its own whine-a-thon against Starbucks, for the same reason. Back then, they never came out and explicitly threatened a boycott, presumably realizing (unlike NGAC), that carrying out such a threat would only expose how little grassroots support they really have. That turned out to be good thinking on their part, judging from the Starbucks profits during that period.

In fact, the Brady Campaign is making sure that it's known that they are not participating in NGAC's boycott. That's a start, but to get the real money to roll in, they need to get NGAC to "boycott" them.

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