What have you got when a band of Jersey rock n' roll brothers who've been kicking it for over 30 years debuts a new single in a music market that has moved on to Nicki Minaj, Maroon 5, Lil Wayne, Kendrick, and The Lumineers?
None other than the seemingly ageless and tireless musicians Bon Jovi, continuing a seamless transition from 'rock' into the Adult Contemporary and Adult Pop songs category and doing so with a fine debut of their new single, “Because We Can”.
Billboard.com reported today that the lead single from Bon Jovi’s upcoming 12th studio release began receiving hourly airplay on numerous Clear Channel radio-owned stations.
The steady rotation has clearly helped.
Since the availability of “Because We Can” to radio audiences since January 7, the new single was the Debut/Greatest Gainer in Adult Pop Songs at #30; and, at #21 on Adult Contemporary.
The single is also the Greatest Gainer on both charts, and could be the start of something big for the global fan favorites.
“Because We Can” has now already charted higher than 2009’s “We Weren’t Born To Follow” (peak #68 U.S.), 2007’s “Til We Ain’t Strangers Anymore” with Leann Rimes (peak #123 U.S.), and 2005’s “Have A Nice Day” (peak #53 U.S.).
The strong debut bodes well for the band’s upcoming release, “What About Now?”, due out March 26.
The single is out before the band begins their “Because We Can” tour in February, which will give them ample opportunity to spoon-feed the new song to concert audiences and help keep it in heavy rotation and on the charts via the airwaves.
It remains to be seen if Bon Jovi will continue the trend toward more ‘mature’ sounding music that they steered towards beginning with “Lost Highway” and reinforced with “The Circle”; or whether this new single just heralds a newer sound ahead of more rock songs the purist fans crave.
Read more articles by National Bon Jovi Examiner Glenn Osrin here.
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