New Balance revealed their highly anticipated lineup of kicks for the spring and summer 2013 season at PROJECT Las Vegas this past Tuesday. The massive trade show, which brings in thousands of guests ranging from retailers to media outlets, is a great opportunity for companies of all sizes and statures to come show off their upcoming wares to generate excitement for their brands.
Some of the silhouettes to look for in the coming months are the famous 501 and 574 styles in brand new colorways and themes, including camouflage print and flashy colors. Another popular series from New Balance is their "Made In The USA" series which features shoes that were either made or at the very least assembled here in America, a rare honor that only they hold to this day.
Through the years, the brand has developed a fantastic and loyal following in the running community but also among sneakerheads who are looking to step beyond what they normally wear thanks to New Balance's excellent reputation for quality, not to mention amazing collaboration with the likes of Ronnie Fieg. Expect to see more in 2013 as New Balance becomes bigger on their own terms.
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