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New Balance Launches its First Women's Elite Edition Collection!

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Emerging from the new summer season is a number of firsts. Among them, everyone's favorite sneaker New Balance is releasing an Elite Edition collection for women with the heritage 580 style.

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Available in three various looks, the New Balance Women’s Elite Edition 580 will debut July 1st, and to kick off the launch—New Balance teamed up with 3 of the hottest female sneaker-heads on Instagram for a shoot to show off the new looks!

Ericka Gilbert (@DamnnEricka), Ivelisse Cassas (@Soledevida) and Brittany Sklar (@Britta_Ruth920) joined the New Balance team for a fun-filled day of shooting at Fast Ashley Studios in Williamsburg, Brooklyn.

Each of the sneaker aficionados modeled their favorite Elite Edition styles, and rocked outfits from their own wardrobes to showcase how versatile the sneakers are when showcasing their personal style.

Ericka styled her look with a trendy printed mini dress, Ivelisse went with a basic tee and boyfriend jean, while Brittany donned a bright blazer along with a floral dress to complete her look.

The new collection is inspired by the woven patterns in tapestry and includes pig suede and mesh upper with white, black and grey mesh mimicking tapestry design.

The bright pops of color and speckled midsole are a fresh throwback to the 90’s outdoor treatments, the perfect look for exuding the sneaker trend which is a hot item this season. Each sneaker will retail for $99.95 at

Check out the new kicks from the collection (slideshow)



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