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New Augmented Reality Mobile Game Now a Smash Hit in the GTA

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By Paul Fitzgerald - Kazooloo arrives just in time for the Holiday Season

While retail stores expect to cash in big time with new product lines for the 2013 Holiday Season, there’s a new game in town that seems to be getting most of the attention.

Across the Greater Toronto Area (GTA) and southern Ontario, the word is out in a big way with a new mobile video game called Kazooloo.

Kids are raving about it and parents are buying them up as this augmented reality dragon fighting game is turning heads among all sorts at popular malls.

This mobile title app makes use of a large board that you place on the floor, which when viewed through the camera on your phone or tablet, appears as a sort of inter-dimensional vortex that spawns angry dragons for you to fight. The Kazooloo app is free to download. Board games start at $39.99 and up, depending on the experience one desires.

At malls, don’t be surprised to discover kids in masses at kiosks dancing around Kazooloo game boards, shooting at floor dragons. And, don’t be surprised to see line ups in the droves with kids wanting to get their chance to shoot at a dragon with a loaded virtual gun. This game is a new reality; history in the making if you will when it comes to new and well-crafted augmented video game reality.

Kazooloo is now the fad and is turning heads in big way. Simply put, this game is a smash hit.

And there’s no doubt about it, Santa Claus will be also delivering plenty of Kazooloo games on his delivery route come Christmas Eve.

Mike and Esther Patterson, a couple from Burlington, ON who have two sons aged 9 and 11, contend the new game is ideal as a gift.

They purchased Kazooloo for their sons at the Mapleview Mall in downtown Burlington.

“The new game doesn’t promote violence like with all the new games coming out,” says Mike.

“Kazooloo follows a more fantasy game approach which our kids like because it’s about skill and entertainment and not the shoot-and-kill-violence like with cops and robbers games.”

His wife Esther echoes his view. “Our sons and friends are really into this new game – they play it at home, at school and enjoy it because they are entering a whole new world of augmented video gaming. This new game is more fantasy driven and our kids feel like their imaginations have gone wild. This game is putting a smile on hundreds of kids’ faces; they feel part of a new world, years ahead of our time, and in a big way they feel so empowered.”

In a fantasy like world, Kazooloo is a planet made real through a smartphone or tablet - Leader of the Kingdom of Fire.

Meet Vortex, the oldest living Dragon in Kazooloo, and he has ruled the Kingdom of Fire for over 3000 years. Now he plans to destroy Earth and use it for his own gain.

What kids enjoy most is that they get the chance to stop evil and in a sense bring a greater good to their own social lives and outer surroundings – almost like magic before your eyes with a deep inner-entertainment pizazz like no other: The graphics, imagery, along with sound effects, is almost like experiencing that true Dungeons and Dragons game, no matter where you lay down your board and gun and fend off evil.

Steve Muzaic, a successful Canadian entrepreneur and a mobile app gamer fanatic, is the brainchild in bringing in Kazooloo to the Canadian market for the Holiday Season through its inventors, Nordau Creative. Since the company has launched the game to consumers, sales have been soaring. From Asia, to Europe, to America and even the Golden Horseshoe locally, kids want to be creative, intrigued, inspired and entertained – this is just what Kazooloo does.

“Kazooloo is popular because it has superb animation and it’s so interactive,” says Muzaic. “Augmented reality games are popular these days and this is why sales are so big with Kazooloo.”

He adds, “What parents and kids both like about this game is that it’s not one you play through a console on a TV. Kazooloo is interactive as dragons and monsters come alive in your own environment. Since kids love it so much, parents out there are only going to keep buying them.”

Augmented reality video gaming is cutting-edge technology and is popular with toy products.

While sales are through the roof with Kazooloo, Muzaic indicates that sales will boost to over 400% in December.

“We are seeing a large volume of sales and in December we are going to hit record profits,” says Muzaic.

For kids this game could not have come at a better time.

Devon Hirsch, who spent time at Oakville Place trying out the game with his friends, is amazed with the new technology. “It’s amazing; I am telling all my friends to get a Kazooloo board and app. This is a great game to have fun with, especially during the winter months.”

Laurel Young had the chance to check out the game at the Penn Centre. “After trying out the game, I told my parents I want this on my wish list for Christmas this year. I think it’s awesome and I can see why Kazooloo is such a huge hit here in the area.”



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