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New audio tech platform brings communities closer

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Audioboom Group PLC’s (BOOM.L) digital audio social media platform Audioboo is helping reporters, non-profit organizations and individuals mobilize communities by allowing them to use its platform in spreading their message across a global audience.

According to the official Audioboo website, individuals could “bring people closer together” by keeping citizens informed of the latest news and campaigns happening in the community through their Audioboo channels.

Audioboo notes that the Surrey Residents Network, a local news service that has a branded channel on Audioboo, uses Audiboo's platform to interview local business leaders, volunteers, and personalities serving the community events to empower Surrey residents.

Audioboo also cites non-profits The Royal London Society for Blind People (RLSB), a foundation focused on empowering blind children and young adults, and Christian Aid, an international charity working against poverty, as active users of its platform.

Audioboo is also a perfect tool for locals to audio blog about important issues in society. Ireland-based podcaster and Change Agents co-founder Paul O’Mahony is one social media influencer who uses the audio recording platform to do exactly that.

“Audio is an intimate and immediate medium allowing anyone to share their story with the World,” Audioboo said on its website.

By using the Twitter and Facebook integration feature of Audioboo, these audio broadcasters will be able to tap a wider, global audience. Children’s charity group NSPCC is an example of a non-profit that live-tweets its audio recordings on Audioboo to followers.

Audioboo is a type of software-as-a-service (Saas) tool offered by Audioboom to its 2,000 clients worldwide. The company recently announced that it is adding CBS Radio Limited (CBS) and Sky Sports to its growing roster of clients. The two companies are reported to be setting up a fully featured channels on the platform that will grant millions of Audioboo users to have access to their 24/7 news and sports updates.

An average of 80,000 listeners signs up for an account on Audioboo each month, according to its online presentation. Deemed as the YouTube of spoken word audio content, Audioboo is poised to become one of the biggest online audio streaming platform and sharing sites today.

Audioboo is available for download on iOS, Windows, Blackberry and Android operating systems. Users can upload up to an hour of content on the site for a premium membership fee of £6.99 monthly or £60 annually.

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