AT&T has announced a $100.00 per line promotion this morning. This promotion gives existing customers an incentive to stay with AT&T and also extends a warm welcome to new AT&T customers (including customers coming from VZN, Sprint, and TMO). The $100 bill credit applies to customers activating or adding a new line of wireless service with a smartphone on AT&T Next, Bring Your Own Device, and 2-year commitment.
Phone carriers across the board haven been announcing promotions to keep current customer and to attract prospective new customers. We see offerings of reduced data packages, smartphones costs, and carrier credit as a means of winning the customer over. AT&T is playing the game and looking to stay ahead of the curve.
The official press release from AT&T can be viewed here.