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New ads for WALA-TV proclaim them the 'one station that stands for Alabama'

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According to WALA-TV, their new proclamation of being the "one station that stands for Alabama" that was broadcast in a couple of new promotional advertisements for their selves recently was based partly on their call sign (WALA) evoking two abbreviations for Alabama ("AL" and "Ala."), even though it mostly refers to their stance of working for and representing residents of Alabama in their local broadcast area (the call sign itself was used in one of the advertisements as part of a variation of the proclamation: "WALA FOX 10 stands for Alabama").

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