Take any of the Neutrogena® Naturals in your hand, flip the product over and you will see how transparent Neutrogena® Naturals are when they say ‘Naturals.’ The left side is a list of ingredients, the right side the source of those ingredients, also they will state the range of ‘Natural’ in each product that can vary from 86% naturally derived ingredients to 100%.
The collection has four well thought through products Neutrogena® Naturals Purifying Fresh Cleaning + Makeup Remover, Neutrogena® Naturals Purifying Pore Scrub, Neutrogena® Naturals Face and Body Bar and Neutrogena® Naturals Lip Balm.
Neutrogena® Naturals are an ecologically friendly skincare product line that harness the power of naturally derived ingredients and bionutrients to deliver safe and effective results. Neutrogena® Naturals embraces the heritage of the core brand and upholds the promise of “gentle, effective and clinically-proven” while fulfilling consumer desires for efficacious naturally derived products. Free from sulfates, parabens, and dyes, Neutrogena® enters the dynamic naturals market with a collection of products that pioneer a new approach to naturally derived skincare.
What Australian do women want was the question for the study? The flourishing natural skincare market is vast, is one of the fastest growing markets in the personal care industry i. Despite the availability of natural skincare solutions, however, there is still unmet consumer need. According to a recent survey i i, 71% of Australian women use natural products in their household yet only 35% choose to use natural facial skincare ii.
Of these women, over 60% said they had concerns around the affordability of their product and over 40% said it is still hard for them to know what is genuinely natural. Scientists have long turned to nature to extract ingredients from the earth to improve our health and appearance but in Australia, there is still a belief amongst traditional users that a natural product will not work as effectively as products they have conventionally used.
Transparently natural and addressing these concerns with a fresh approach, Neutrogena collaborated with an integrated panel of specialists and dermatologists to develop naturally-inspired products with great aesthetics and efficacious formulas. Working with experts the brand focused on developing a line that could fully leverage the benefits of its natural ingredients.
With a rich heritage in dermatology and clinically proven results, Neutrogena studied nature’s bounty and carefully selected ingredients to create a new range formulated with an average of 95% naturally derived ingredients and without the use of sulfates, parabens, and dyes.
Neutrogena® Naturals offers women transparency in the natural skincare category with packaging that clearly outlines ingredients and sources, they are now setting a new industry standard including beautiful aesthetics, and ingredients that are clearly communicated, dispelling any potential confusion.( i Global Data ii Jigsaw Research Survey amongst 805 women in Australia aged 18-49 years, October 2012.)
In New York find all your Neutrogena Naturals at Duane Reade 525 Fashion Ave, New York, NY 10018 i Global Data