There are many retail platforms that allow sellers to offer their goods and services to customers without having to go through traditional retail routes. Amazon and Ebay have paved the way for individuals to sell their products without having to create a website, find customers or handle ecommerce.
Netsuite has introduced their latest software they are calling "Customer Centric Commerce".
As we understand, NetSuite "delivers a cloud-based, multi-channel retail management software system that brings together POS, ecommerce, CRM, marketing, merchandising, order management, financials, and warehouse management into a single, centrally-managed solution".
That's a lot of software power. Netsuite has become known as one of the largest SaaS providers (Software as a Service) and once they acquired Retail Anywhere, it enabled the company to provide point-of-sale (POS) cloud services and become an in-store solution as well. Transactions across channels and physical locations can now be integrated saving time, money and financial glitches.
Although Intuit's more sold, Quickbooks, continues to be the most popular financial software, Netsuite's system will give users the ability to integrate their financials into the whole suite.
Integration is the future. In the past 5-6 years, traditional and digital marketing has been sold by companies handling one-two aspects of the mix, such as: social media, auto-response email campaigns, press releases and more.
Owners and marketing managers in small to medium sized companies have spent an inordinate amount of time learning several new online systems. Although money is been saved by using the lower level free subscriptions, much time and enthusiasm is lost in the process and the results are not always comprehensive and effective.
Netsuite's solutions are so comprehensive, it is apparent they are ramping up to be the go-to enterprise resource planning software (ERP) for all businesses of a certain size. Its fast growth has been noted by online financial pundits and publications such as Forbes, Seeking Alpha and more.
For small businesses looking to develop their business in a cloud, Netsuite's products and services can accommodate all business facets under one roof, unless proprietary software is required.
In an industry where small competitors crop up daily and clutter the marketplace, it's comforting to be able to utilize a brand that is known and trusted.