Netflix is in talks with several different cable companies. A report that surfaced yesterday indicates that the streaming video giant is looking to get an app added to cable boxes of companies like Comcast and Suddenlink Communications.
An agreement between the companies seems like a bit of a long shot, considering that cable companies have been waging war against firms like Netflix for years. If a deal is eventually reached, it would mean a rather large thaw in this particular battle.
Sources with all parties involved couldn't divulge just how close to a deal talks have become, but the fact that both sides are talking is noteworthy enough. A deal would also seemingly signal that cable companies understand that they have effectively lost this particular war. A "if you can't beat them, join them" approach appears to be what Comcast and others are looking for at this point.
More and more people everyday are turning to services like Netflix and Hulu in order to "cut the cord." Ever increasing prices in cable television services has people preferring to watch programs from last week or last season instead of last night. DVR use has also been going through the roof, showing that people simply don't have the time to sit down and watch as much live television as they used to.
A partnership with Netflix and various cable companies could actually turn out to be a natural fit. If people can quickly and easily switch between last season's episodes on Netflix to the latest new episode on cable, it could mean an increase in use for both services.
Having said that, even if it does turn out to be a win-win, expect Netflix to read any kind of deal like this as a huge victory.