Skip to main content
  1. News
  2. Top News

Netflix takes dig at Amazon's drone service idea with 'Drone 2 Home' promo

See also

It was the idea that spawned multiple jokes, and now one of Amazon's biggest competitors has come out with a parody of its own.

According to Wired on Tuesday, Netflix responded to Amazon's plan to eventually introduce drone delivery by making a promotional video for a new fake service called "Drone 2 Home." The video is a direct response to Amazon CEO Jeff Bezos' 60 Minutes interview in which he announced the idea, as well as the promo video for Amazon Prime Air, both of which were released in early December.

In the Netflix spot, DVD Division General Manager Hank Breeggmann deadpans that the company is getting back to its "creative roots" with a groundbreaking new service aimed at getting customers their DVDs in "mere seconds" after adding them to their queues. How's that for service?

We also get some footage of the unmanned aerial vehicle plopping DVDs onto porches and people's laps, though they're admittedly still working out some of the issues.

“Unlike other companies trying to rush unproven technology to market, we have literally spent days working out most of the bugs,” Breeggmann says.

Despite the dig, Amazon is actively working on developing the technology with the hope that seeing Amazon drones will be "as normal as seeing mail trucks." In December, Bezos said the actual Amazon Prime Air service could possibly be ready to go sometime in 2015, depending on whether the Federal Aviation Administration signs off on it.

Advertisement

News

  • Pro-Russians killed
    Putin issues a warning after 3 armed protestors were shot dead in Ukraine
    Video
    Watch Video
  • Korean ferry capsizes
    Only one of 46 life boats were used in the South Korean ferry sinking
    World News
  • Oscar Pistorius trial
    Oscar Pistorius reads a Valentines Day card from his deceased girlfriend without tears
    Crime News
  • Google patent
    Google applies for patent for what could be the successor to Google Glass
    Tech News
  • 420 in Colorado
    Colorado will celebrate 420 for the first time since marijuana became legal
    Headlines
  • Racist Kansas murderer
    Why isn't the Jewish Community Center shooter being labeled as a terrorist?
    Video
    Watch Video

Related Videos:

  • Tori Spelling Says Husband Dean McDermott Broke Her Heart by Cheating
    <div class="video-info" data-id="518199936" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518199936&autoStart=true"></div>
  • Director Bryan Singer's Representatives Dispute Lawsuit Alleging Sexual Abuse of Teen
    <div class="video-info" data-id="518199867" data-param-name="playList" data-provider="5min" data-url="http://pshared.5min.com/Scripts/PlayerSeed.js?sid=1304&width=480&height=401&playList=518199867&autoStart=true"></div>
  • Is an 89 cent refill $525? Man outraged after being fined $525 for unpaid refill
    <iframe width="560" height="315" src="//www.youtube.com/embed/XP5CKjCsj9E?VQ=HD720&amp;autoplay=1"></iframe>

User login

Log in
Sign in with your email and password. Or reset your password.
Write for us
Interested in becoming an Examiner and sharing your experience and passion? We're always looking for quality writers. Find out more about Examiner.com and apply today!