Ah, the beauty of a day spent binge-watching some mind-blowing TV show you've just discovered. If you've ever felt ashamed doing so, don't worry. According to a new survey, you're far from alone.
Research firm Harris Interactive polled 3,078 adults on their TV viewing habits for the survey, the results of which were reported on Dec. 13. About 1,500 of them said they stream TV shows at least once a week.
Somewhat unsurprisingly, the findings indicated that 61% of people surveyed binge-watch regularly and see it as "engaging and immersive." 79%, meanwhile, say watching multiple episodes at a time makes the show better.
It also appears to be a source of comfort, as 76% said binge-watching is a "welcome refuge from the busy world we live in." As for the judgment you might worry about experiencing for binge-watching, you won't feel ashamed around a majority of the people polled. 73% said they saw binge-watching as "positive."
Binge-watching is usually defined simply as watching multiple episodes of a show in rapid succession. The term has supposedly been around since the late '90s but has become a household name in the last couple of years. In fact, 'binge-watch' was even a runner-up for Word of the Year last month (it lost out to 'selfie').
It should come as no surprise that the survey was sponsored by Netflix, the company that has all but solidified the term 'binge-watching' into our lexicon single-handedly. In addition to giving us the gift of countless already-aired TV shows to discover or re-watch for hours at a time, Netflix's bevy of original programming also lets customers dive right into a number of brand-new shows indigenous to the service.
Netflix is extremely aware of this:
Our viewing data shows that the majority of streamers would actually prefer to have a whole season of a show available to watch at their own pace. Netflix has pioneered audience choice in programming and has helped free consumers from the limitations of linear television. Our own original series are created for multi-episodic viewing, lining up the content with new norms of viewer control for the first time."
You can also bet that Netflix doesn't plan to slow down the original programming any time soon. New seasons of the successful Orange is the New Black and House of Cards are due out next year, plus at least three new series slated to go up in 2014.