Netflix has plenty of users that browse through movies and television shows on a weekly basis, but it sounds like users are not getting Netflix because they have a particular show or movie in mind. Apparently, Netflix has found a pattern and it has to do with their own recommendations based on what users are watching. According to a new Mashable report published on Dec. 11, Netflix is now revealing that 80% of their recommendations is actually what people are watching.
The company has incorporated a feature into their menus, which recommends movies or shows to users based on their previous selections. And it seems to be working. "It really doesn't matter if you are a 60-year-old woman or a 20-year-old man because a 20-year-old man can watch “Say Yes To The Dress” and a 60-year-old woman could watch “Hellboy,”" Todd Yellin, VP of product innovation at Netflix, revealed this week.
According to the report, “between 75% to 80% of the videos that Netflix users end up watching on the service come directly from the company's recommendations about what to watch next.” A fifth of the content viewed on the site is from people who actually go through the categories to find something to watch.
“You want to take people at face value. When someone tells you they are always watching foreign films and documentaries, you want to show them that," Yellin said, noting that's how traditional retailers function. "The truth of it is that some people are posing. Some people are really showing you their aspirational self because some people just want to watch “Christmas Vacation” with Chevy Chase for the 15th time, and that's what they really want out of their night because it's been a long day."
And even though Netflix does help users find content, it is questionable how well this will work. It may never reach 100% for recommendations, because people watch movies and shows based on their shows and if the Netflix account is shared among family members, the recommendations may be mixed.
Do you watch the recommendations?