Netflix, the online television network with more than 40 million customers worldwide, began a test of the streaming of ultra high-definition content in the 4K UHD digital format last week as it gets ready for the wider launch of UHD videos in 2014.
Netflix Inc. (NASDAQ:NFLX) added at least seven 4K UHD videos to its catalog last week, according to Gigaom. The business-and-technology site quoted a company representative as saying it “hopes to launch Ultra HD next year.”
Gigaom noted one of the pieces of content is titled “El Fuente: 24 MP,” which Netflix described as “an example of 4K at 24 frames per second.” The video reportedly includes scenes of people riding bicycles, a produce market and kids playing in a fountain, thus affording viewers the chance to assess the quality of the 4K UHD content streaming under multiple conditions.
The monikers Ultra High-Definition or Ultra HD for the next generation of so-called 4K high-def display technology for the home (e.g., TVs with more than 8 million pixels of resolution, four times the resolution of their predecessor HD sets) were adopted by the Consumer Electronics Association in October of last year.
Appropriately enough, ultra HDTV (UHDTV) was among the most significant innovations showcased at the association’s International CES (formerly known as the Consumer Electronics Show) in Las Vegas last January.