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Nestle versus Facebook "fans" — the mess of social media protests



  • Kelsey 5 years ago

    Wow- I can't believe that Nestle responded that way!

  • Debi Teter 5 years ago

    It is shocking, Kelsey. And it also proves that large multi-national companies don't necessarily have a better handle on marketing and PR than small businesses.

    Thank you for commenting.

  • Praz 5 years ago

    I'm going to make a braver statement and say , I have doubts, whether MOST companies in Australia have the right skill-set or people to handle Social Media Strategies...

  • Howard 5 years ago

    Stay away from Facebook. Life is so much easier. Think back 5 years, remember?

  • Cindy Kim 5 years ago

    Sometimes it's best to say that if you don't get social media, then you shouldn't be in charge of social media. We see this on a daily basis where marketers and PR folks think a standard response (per their policy) is what works best. When it comes to social media, "no comment" doesn't fly. It's about listening to what people are saying about your brand and responding to add that human voice. If you're going to put the effort into building social media channels, then be prepared to engage and join the conversation. Understand how to manage your brand and engage with the people who are talking about you.

  • Estu 5 years ago

    Oh please. Another myopic view of the world that doesn’t extend beyond your laptop…

    All this stuff about engaging in a "conversation" is nonsense. This was a person in a company reacting badly to an organized effort by an activist group to pump their message and embarrass it on a free online social media service. But Nestle is the largest food and nutrition company in the world. To equate some PR guy getting huffy on Facebook with the Tiger Woods and SeaWorld crises is ridiculous. This is a tempest in a teeny ultramicroscopic teapot.

  • Debi Teter 5 years ago

    I have to respectfully disagree, Estu. Nestle, Tiger Woods, and SeaWorld are all international well-known brands who are facing a lot of negative media attention.

    The missteps by the PR person were only a small part of the story. The bigger issue is that companies have to understand that their social media pages can be used against them by protesters, and they need to be prepared in advance with a plan to deal with that if it should ever happen.

    I guarantee you that the Nestle executives are not looking at this as if it were a tempest in a teeny ultramicroscopic teapot.

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