To celebrate its sponsorship of the 34th America's Cup taking place in San Francisco, Nespresso USA has unveiled a commemorative, limited edition version of its Maestria home espresso machine. A run of 800 specially-embossed machines were created and are available at boutique flagships and select partners throughout the country, as well as at the America's Cup Park gift shop in San Francisco.
The company also produced a limited edition machine with a New Zealand team, reflecting its sponsorship of Emirates Team New Zealand, which has been leading the race significantly so far. The Maestria, crafted of black gloss aluminum, is not unlike the sleek twin-hulled boats competing in this year's race for the Cup. Though the mechanics inside to express the coffee are the same as all Nespresso machines, the external design is particularly well suited to represent the race. Knobs for customizing your espresso and lungo "pours" add an element of technicality, as do a built in milk steamer (the Gran Maestria has an on-board Aeroccino frother). Sculpted curves and vertical construction add stylized "aerodynamics."
For the limited edition, Nespresso has added a few cosmetic touches: On the machine's "bow" is emblazoned the America's Cup logo in white, including a silhouette of the 162-year-old trophy. On the "port" side is a steel plate identifying what number machine in the limited run it is, and a colorful display of nautical signal flags. We will leave it to you to decode the word written across the top of the machine. The accompanying SLIDESHOW (above) has close ups of the machine design.
For those who roll their eyes at "limited editions" and "collectibles," one positive is that the America's Cup machines cost the same as the regular, non-limited Maestria (about $550). If you were going to pick up the machine anyway (or gift one), it won't cost you any more to add some nautical flair.
The 34th America's Cup finals takes place from September 7 to 21, and will air live on NBC. Visit AmericasCup.com for more information.
This post was created in connection with my appointment as a Nespresso Club Blogger. Author is not compensated for the position, nor is required to post any specific information, opinions or reviews. Author receives advance samples of new product for review and access to news and information about Nespresso products, events and spokespeople. Feel free to follow my Tumblr feed at MyNespressoFix.tumblr.com
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FTC Disclaimer: The author sometimes receives product samples for review, which carry no cash value and cannot be re-sold, and sometimes attends press events such as lunches or cocktail parties, designed to promote a given product. The author is not paid by any alcohol manufacturer, retailer or distributor, or provided compensation apart from revenue from an assigning publishing company for editorial publication. Opinions are the author's own. By the way, you should be 21 or older to read this page. As part of his position as a Nespresso Club Blogger, author did get invited to San Francisco to observe the Luis Vuitton Cup challenger races and test out the Gran Maestria machine in his room (number 57/800). Author is now on a grand expedition to find out where machine #1 resides...